Annual Chronicle 2021

2021 has brought us despair, joy, despair and joy again. A virus has taunted us, disturbed us and made us realize that we don't always have power over our own lives. A brutal awakening, but at the same time, this virus has produced a fighting glow in many of us to really learn to live with it and at the same time build a life that can and will go forward in this jungle of different virus variants that are constantly emerging. Humans are world champions at adapting and finding ways past messy places, so even now despite being challenged in cubic terms by these countless virus variants. We are going through and out on the other side. Let's do it together.

We had a plan when we entered 2021, an exciting plan.

It looked like this:

- Winning over Covid

- Provide even better service to our customers

- Start an IT business for our own and customers' system development — Added.digital

- Start a PR agency to help our clients with marketing — Added.digital

- Start a growth agency based on elite sport and entrepreneurship — Gigi Day

- Open a business in Gothenburg — Saldo Gothenburg

- Attract a lot of new awesome coaches/consultants

- Have fun

The plan held up except that with Covid.

But otherwise we keep good momentum with the wills and future plans that are in our heads.

Added.digital

This is indeed the future. A bunch of 90's. This so scolded lazy ungrateful group of people, or...

... this is not correct. Added.digital is the absolute opposite of all prejudice. Extremely driven and extremely structured. This team is creative and creative and develops great solutions in IT and marketing that really create strong added value for everyone. New doors have been slammed into our world that will change the future of our customers with a big plus.

Gigi Day

Life is about man, since it is man who develops, creates and produces growth. Gigi Day refines this and creates greater growth in our clients' companies. Elite sport and corporate development in a unique combination. Carl Elfgren Nyström, who has been an elite footballer all his life, has, together with Saldo's coaches with a strong knowledge in business development, united this into a common tool that lifts you as a person and creates growth in your company. It's pretty damn exciting.

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Balance Gothenburg

Getting to put Saldo down for real in the map of our old hometown Gothenburg feels right in the soul. Incredibly inspiring and also being able to follow dear GAIS on the green meadows regardless of division makes life even more beautiful. 😊

We've put a lot of effort into creating a wider range towards our customers, that's important and that's the future. We love the future, it's healthy, it's interesting, it gives us curiosity and it hasn't happened yet. Without a future there is no excitement, no hope and no desire. It is the future that drives us forward.

Three things we work on every day and that brighten our everyday lives:

- Take a step forward every day, always.

- The more digital you become, the more personal you need to be

- We do not like accounting therefore we have dedicated our life to changing our industry

Why are we doing this?

We have a belief in running businesses together with others because that is when we develop the most and we all have a clearly much more enjoyable life on this journey. We believe in learning from others, but have strong faith in our own inner self and how we ourselves wish to look, act and evolve. That's when, according to us, you yourself become a strong shining star in the sky. We want to inspire, tease and disrupt our environment, employees, customers, our industry and other industries to create something unique, good and rewarding for their customers. We want to create a place, a thought for every single person who is on and around our journey to truly feel a drive and pride in themselves.

We have a plan for 2022, and we can't wait to make it a reality.

Join us because you are part of us. 😊